Tag Archives: copywriting
Guest Blog Post: 6 Ways to Liven Up Your Copy
By Susan Johnston Today I’m starting week four of my on-site copywriting gig. Despite being literally surrounded by designer handbags, jeans, dresses, and other goodies all day (not to mention coming up with clever ways to describe these products), so … Continue reading
Filed under Copywriting
Three Tips to Improve Your Writing Rhythm
As a professional copywriter, not only do I do a lot of writing but I also look at a lot of writing. One of the things I’ve noticed that set the good/great writers apart from the so-so is rhythm. What … Continue reading
Filed under Becoming a Better Writer, Copywriting
Writing Press Releases
Recently I was hired by a local firm to rewrite their website and brochures. They had never used a copywriter before, having previously written all their materials in-house. Towards the end of our first meeting I asked them who was … Continue reading
Filed under Copywriting, Marketing Your Writing, Writing 101
