Guest Post by Judy Cullins
Did you know that your back cover information is, after the cover, the best way to sell more books? And, that most authors, emerging and experienced, miss this opportunity to engage more potential buyers?
Your book’s front cover and sizzling title must impress your buyers in four-eight seconds.
If they like it, they will spend ten or so seconds on your back cover—a great opportunity to convince them that your book is necessary for what they want.
Does your back cover pass the test?
